Germany’s retail sector enters the 2025 holiday season with restrained optimism. The HDE projects total sales of €126.2 billion for November and December, a 2.3% real increase. Yet, per capita spending is expected to fall to €263, showing continued price sensitivity.
As Europe’s economic engine, Germany sets the tone for the continental textile market. Slower German demand often ripples across European imports and e-commerce sales. For Spanish textile exporters, this means tighter margins and the need for smarter logistics and marketing.
Consumers now value sustainable, durable products over disposable fashion. Textile brands focusing on transparency, European-made goods, and innovation will gain a competitive edge despite cautious spending trends.
Yorklay S.L. — Textile, leather goods and technical canvas manufacturing in Spain for European brands. Specialists in prototypes, flexible production, warehousing and direct B2B shipping with total confidentiality.
