In the first half of 2025, the volume of clothing imported into European countries grew by 14%, highlighting an increasingly aggressive global competition. The European textile industry, employing over one million people, is under intense pressure.
Low-cost imports, mainly from Asia, combined with sluggish domestic demand and rising energy and labor costs, are reshaping the sector. To stay competitive, textile companies must adopt digital transformation and sustainable practices.
Price alone is no longer enough. Differentiation through quality, customer proximity, European environmental standards, and agile supply chains is now essential.
Businesses investing in innovation, responsible production, and sustainability will be better positioned to capture market share and brand loyalty.
This shift also calls for supportive industrial policies, worker training, and balanced competition rules to relaunch the European textile sector.